Two Clearwater Bay mums have launched The Green 52, an environmental initiative aimed at encouraging followers to make lasting changes to their everyday lives to help reduce environmental impact.
“We will not preach, we will not make people feel guilty, rather we want to provide weekly, practical and manageable ideas on how to become more environmentally-friendly,” said co-founder Zoe Stevenson.
The pair, both British expats and Clearwater Bay residents, have five children under nine years between them and say the initiative was sparked by the worrying change in the environment that their kids are growing up in.
“We are both lucky enough to live near the beach but over the past six years the amount of plastic washing ashore has increased dramatically,” explained fellow founder Laura Tyson. “It’s now easier for our children to collect bottle tops than shells.”
Every Monday a green challenge will be posted on the blog and on Wednesday it will be explained how to achieve the challenge in Hong Kong.
“We don’t expect people to do it all, although that of course would be fabulous,” said Stevenson.