Who says you can only draw with pen and paper? This summer, ifc mall collaborates with the Tokyo-based creative group, teamLab to present Sketch Town. Be ready to see your artwork come to life in this large-scale interactive digital art piece within seconds.
Unlike your usual art exhibition, this installation is all about interaction. The art piece merges different light, sound and video effects with the hand-drawn paintings to form a truly one-of-a-kind artwork.
‘Contrary to the solitary experience of appreciating traditional art’, teamLab aims to create an artwork that allows ‘the viewers [to become] part of the artwork itself.’
In this exhibition, children can pick and choose from different Sketch Town templates, ranging from cars, spaceships and more. After the colouring is done, simply scan the paintings and wait for the magic to happen. The stencils will then come to life in 3D and move around in the virtual town. The town will change every time a new painting is added. Children can then touch their moving masterpiece to change their speed, direction and more.
The exhibition, running from 11 July to 28 August, is stationed at the Oval Atrium, on Podium Level One. Open to all ifc customers.
Shoppers spending $1800 or above with one receipt from food and beverage shops* or other designated shops** can redeem 2 admission tickets on the same day. Customers spending $10,000 or above with one sales receipt are also eligible to redeem two tickets for the exhibition. Tickets can be redeemed at the counter on Podium Level 2 (next to Shop 2065 Tory Burch).
Need more than two tickets? You can purchase a maximum of two additional tickets via donation ($100 per ticket). All proceeds will go to Save The Children Hong Kong.
Reservations can be made daily from 10am to 9pm. All session starts every 30 minutes and lasts for 25 minutes. For more information on the event and availability, visit the event website.
* See shops listed under “Food & Beverage” in the ifc mall “Shopping & Dining Guide” or on ifc.com.hk.
** Designated shops include: BabyNes, Bookazine, city’super, seed and Watsons bébé.